I build brands through the power of sport, music and entertainment.

Arch Portrait

BIO:

As Head of Creative and Content at WeAreFearless, I helped scale the agency from start-up to an established name in sport and entertainment marketing. This year Fearless were awarded Best Agency of 2025 by both European Sponsorship Awards and UK Sponsorship Awards.

Trusted by UEFA, Coca-Cola, BMW, Danone, Twitter, Nestlé, Virgin Media and Bridgestone, Arch has led global activations, from Olympic and Premier League partnerships to F1, The BRIT Music Awards, the Australian Open and EuroGamer.

Recent features include BBC news, ITV News, Sky Sports News, Rolling Stone Magazine, Vogue Magazine, The Times (front page), Mundial, The Metro and The Independent.

CORE COMPETENCIES:

• Creative Strategy and Platform Ideas
• Leadership & Team Culture
• Sport, Music, Entertainment & esports Partnerships• Insight & Data Driven Storytelling
• Mentoring & Public Speaking
• Digital, Earned & Social Media, Live Events• Commercial Growth & New Business
• Technology & AI innovation
• Stakeholder Management & Presentation

I recently did a podcast - below is a cutdown and the full thing can be listened to here: https://open.spotify.com/episode/18tUFhCrMNGrjye38JLE6m?si=7af587b5df2247c5



AWARDS:

UK Sponsorship Awards 2024: Best B2B Campaign. Winner. TeamViewer - Find Your Better
UK Sponsorship Awards 2024:
Best Social Purpose. Highly Commended. Hackney Women's FC - Playing with Pride
European Sponsorship Awards 2023:
Agency of the Year (Pan EU). Runner Up WeAreFearless
The Marketing Society 2023:
Best Agency Team. WeAreFearless
The Drum Awards For Content 2022:
Best Integrated Campaign. Runner Up. Harris - Blame The Brush
European Sponsorship Awards 2022: Agency of the Year (Pan EU). Winner. WeAreFearless
Brand Film Awards 2022: Best Sport Content. Runner Up. Kia - Make Your Move
European Sponsorship Awards 2021: Agency of the Year. Winner. WeAreFearless
European Sponsorship Awards 2020: Agency of the Year. Winner. WeAreFearless
BT Sport Industry Awards 2018:  Best Young Agency. Winner. WeAreFearless.
Content Marketing Awards 2018:  Best Automotive. Winner. Bridgestone - Take The Plunge
Brand Film Awards 2018:  Brand Documentary. Silver. Bridgestone - Take The Plunge
Brand Film Awards 2018: Best Heartstrings. Silver. Bridgestone - Take The Plunge
New York Festival 2018: Public Relations. Gold.  Bridgestone - Take The Plunge
Brand Film Awards 2017: Sport. Bronze. Bridgestone - Chase Your Dream No Matter What
FMBE Awards 2014:  Best Immersive Event by Invitation. Runner Up. Burn - The Burn Yard
Festival Awards 2014:  Best Brand Activation Award. Runner Up. Relentless - Relentless No. 5
Festival Awards 2014:  Best Medium Sized Event. Runner Up. Boardmasters
FMBE Awards 2013:  Best Outdoor Event. Winner. Coca-Cola - Olympic Torch Relay
FMBE Awards 2013:  Best Brand Activation. Winner. Relentless - Relentless No. 5
ISPO Award 2013:  Best Brand Communication Film. Gold. Burn - Trailblazers


CONTACT:

✉️  arch@archsullivan.com
📞 +44 79O671018