BIO:
After graduating design school I travelled to London with nothing but a backpack... and now I'm back with a family. Damn it's good to be home.
Currently Senior Art Director and Creative Director at Akcelo in Sydney. Early wins include a seven-figure Doritos account, scoring 9.9/10 creative effectiveness for a national McDonald's ATL campaign and getting promoted to Creative Lead across all McDonald's Experience, Partnerships and (temporarily) Social work. And also working within Akcelo's in-house AI studio to help the agency and pillar clients break new ground on a week-by-week basis.
Before Akcelo, I spent eight years as Head of Creative and Content at WeAreFearless, where I helped scale the agency from start-up to one of the most awarded names in sport and entertainment marketing in London, including winning Agency of the Year three times in 2025 (The Marketing Society, European Sponsorship Awards and UK Sponsorship Awards).
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Trusted by UEFA, Coca-Cola, BMW, Danone, Twitter, Nestlé, Virgin Media and Bridgestone, Arch has led global activations, from Olympic and Premier League partnerships to F1, The BRIT Music Awards, the Australian Open and EuroGamer.
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Recent features include BBC news, ITV News, Sky Sports News, Rolling Stone Magazine, Vogue Magazine, The Times (front page), Mundial, The Metro and The Independent.
CORE COMPETENCIES:
• Platform ideas across PR, social, digital and live experiences
• Cultural partnerships across sport, music, esports and entertainment
• Creative leadership and team culture
• Commercial growth and new business
• Mentoring and public speaking
• Emerging tech, new formats and creative innovation
• Stakeholder management and presentation
I recently did a podcast - below is a cutdown and the full thing can be listened to here: https://open.spotify.com/episode/18tUFhCrMNGrjye38JLE6m?si=7af587b5df2247c5
AWARDS:
The Marketing Society 2025: Â Agency of the Year. Winner. WeAreFearless
UK Sponsorship Awards 2025: Â Agency of the Year. Winner. WeAreFearless
European Sponsorship Awards 2025: Â Agency of the Year. Winner. WeAreFearless
European Sponsorship Awards 2025: Best use of Content ÂŁ500K. Winner. TeamViewer - SheSportTech
European Sponsorship Awards 2025: Best Sponsorship. Highly Commended. Danone - TeamGB
UK Sponsorship Awards 2024: Best B2B Campaign. Winner. TeamViewer - Find Your Better
UK Sponsorship Awards 2024: Best Social Purpose. Highly Commended. Hackney Women's FC - Playing with Pride
European Sponsorship Awards 2023: Agency of the Year (Pan EU). Runner Up WeAreFearless
The Marketing Society 2023: Best Agency Team. WeAreFearless
The Drum Awards For Content 2022: Best Integrated Campaign. Runner Up. Harris - Blame The Brush
European Sponsorship Awards 2022: Agency of the Year (Pan EU). Winner. WeAreFearless
Brand Film Awards 2022: Best Sport Content. Runner Up. Kia - Make Your Move
European Sponsorship Awards 2021: Agency of the Year. Winner. WeAreFearless
European Sponsorship Awards 2020: Agency of the Year. Winner. WeAreFearless
BT Sport Industry Awards 2018: Â Best Young Agency. Winner. WeAreFearless.
Content Marketing Awards 2018: Â Best Automotive. Winner. Bridgestone - Take The Plunge
Brand Film Awards 2018: Â Brand Documentary. Silver. Bridgestone - Take The Plunge
Brand Film Awards 2018: Best Heartstrings. Silver. Bridgestone - Take The Plunge
New York Festival 2018: Public Relations. Gold. Â Bridgestone - Take The Plunge
Brand Film Awards 2017: Sport. Bronze. Bridgestone - Chase Your Dream No Matter What
FMBE Awards 2014: Â Best Immersive Event by Invitation. Runner Up. Burn - The Burn Yard
Festival Awards 2014: Â Best Brand Activation Award. Runner Up. Relentless - Relentless No. 5
Festival Awards 2014:Â Â Best Medium Sized Event. Runner Up. Boardmasters
FMBE Awards 2013: Â Best Outdoor Event. Winner. Coca-Cola - Olympic Torch Relay
FMBE Awards 2013: Â Best Brand Activation. Winner. Relentless - Relentless No. 5
ISPO Award 2013: Â Best Brand Communication Film. Gold. Burn - Trailblazers
CONTACT:
✉️  arch@archsullivan.com
đź“ž +61 (0)485 517 317
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