Our brief was to raise awareness of Kia’s longstanding partnership with the Australian Open and the brand’s strong sustainability credentials.
With the help of the professional players at the AO and tennis fans around the world, Aces for Oceans gave the global tennis community a chance for their serve on behalf of the ocean and help fight ocean plastic.
For every ace served (on the court or online using the Aces for Oceans augmented reality mobile game) we took ocean plastic and recycled it into tennis equipment for Rafael Nadal’s tennis foundation.
The results?
- Celebrated 3,154 aces served on the court
- 24,624 aces served both online using the AR experience
- Over 350% target reach
With the players serving up their part for the campaign throughout the tournament, we created an AR game where our audience could clean up their own court wherever they were.
Influencers with a sustainability focus amplified the campaign message and draw attention to the fun AR tennis game with ocean preservation at its heart. We also worked with a number of media partners such as GiveMeSport to drive additional engagement.
A series of digital assets was created for programmatic, social and in-stadia LED wraps.
