Hummel wanted a 21/22 kit launch with Everton FC that reflected their shared values of heritage and integrity.
We created #AsOne, a unifying story for all three kits that connected generations of Everton fans and players, demonstrating that hummel understands Everton fans.
360 deliverables later, the kit launch smashed previous sale records by 59%.
Our campaign idea was inspired by the fans' most iconic Everton song, 'Forever Everton'.
Our pitch-winning idea was designed to work across all kits and partnership comms, given hummel a platform to engage EFC's global fan base long term.
Hundreds of deliverables were developed across the three bespoke kits.
