Virgin Media wanted their V Festival sponsorship to showcase their role as leaders in entertainment. We took it a step further a took the festival into living rooms across the UK.
First we built Our House, a purpose built party in the middle of the festival with sets from Mark Ronson, A-Trak, Skepta and more.
Then we turned this limited capacity moment into something the whole country could experience.
The headline set was streamed live on YouTube, supported by exclusive content & surprise guests.
26,000 people came through the house. 300,000 watched online. And Virgin Media's Facebook likes jumped 247 percent.
The content design was talent-led, ensuring social reach and streaming were baked into the partnerships, leading richer storytelling opportunities. For example, a pre‑set interview with Mark Ronson and A‑Trak about their collaboration and headline performance, which was used to build hype and shareable clips for social.
Our festival schedule to included “magic moment” competitions such as stage walk‑ons & meet‑and‑greets, helpful for pre‑event CRM emails and social posts to drive anticipation.
