Relentless wanted more than a badge at Leeds Festival. They wanted a place that could energise the brand’s “No Half Measures” attitude and give fans a full-throttle experience that cut through the noise of the main stage and late-night chaos.
So we created a new destination for festival goers set inside a forest clearing on the edge of the festival.
Inspired by the shape of an energy molecule, we built a custom 360-degree stage experience powered by full projection mapping, a pulsing light show and a lineup designed to keep the crowd moving until sunrise.
Over 60,000 people came through across the weekend, with 35 percent of the festival choosing the Relentless Stage as their Saturday night headline. The activation took out Best Brand Activation at the UK Festival Awards and delivered top brand recall for the third year running.
Deadmau5, Netsky, Hannah Wants and Andy C all played to packed-out crowds, with surprise sets from Wilkinson and Becky Hill throwing fans into a frenzy.
