Take the Plunge

Could gold medal diver Chris Mears inspire anxiety sufferers to unlock their Olympic mindset?
OTT // Social // Digital // PR
Creative, Content and Art Director

Olympic diving gold medalist Chris Mears was told that he would never compete again after a life-threatening illness landed him in a coma for three days. He fought back, and he won Olympic gold in Rio.

As his role as a Bridgestone ambassador evolved, we started to explore how he could help others overcome their own obstacles, in this case anxiety, by leaping off the 10-metre-highdive board.

A one minute cut down was used for OTT (4OD).

The film was well received by audiences online, with just shy of 1M organic views in the first week.

But the best response was from our clients, some of whom shed actual tears when viewing the final film.