McDonald's is an official sponsor of the FIFA World Cup 2026, with a trip to the Final in New York to give away. Spend $20 on the MyMacca's app and you were in the draw. We needed a simple, memorable way to cut through the World Cup noise.
So we turned a paper bag into checked luggage, using the most recognisable thing Macca's owns to show that every visit was a potential ticket to the Final in NYC.
A central KV was built to anchor the campaign across all touch points, running across social, in-app, kiosk, drive thru and CRM. We then sent an oversized Macca's on a journey of its own.
