Trail Blazers

A snowboard series that isn’t about snowboarding.
Burn Energy Drink
Social // PR // In-store
Art Director and Designer

After establishing burn firmly within the snow sports community we were tasked with expanding our audience beyond action sports, whilst staying consistent and relevant to existing followers.

Trailblazers is a five-part snowboard series that uses snowboarding as a lens to tell a broader story about discovery, curiosity, authenticity and never-ending passion. This approach was designed to illustrate burn’s brand core, that ‘every moment is an opportunity to experience more, and with burn you can seize life’.

Episode 1: Flying The Nest

A 'discovery' themed toolkit was developed to allow visuals to take shape in a wide variety of formats, from title sequences in the films, to key visuals and in-store POS.