ComAve is a bold new player in fan tech – but how do you win loyalty when no one knows your name?
Don't ask for their email address. Give them something irresistible… access.
Our platform idea, Where Fans Win, turned fans into customers by making ComAve membership the passkey to a world of winning.
Unique, tailored club content, money can't buy experiences, on-the-ground and in-stadium activations, and club, player, and influencer endorsements.
Launched with a distinctive gesture and repeatable social mechanic that was brought to life through player appearances, lo-fi influencer content and localised creative across 11 European clubs – from Arsenal to AC Milan. Ajax to Atletico.
The result? A fan-first, content-led launch that made audiences' feel part of the brand – even before the app launched.
Today, ComAve is expanding its footprint into new sports, with partners like the Philadelphia 76ers already on board.
Starting with a simple, universal gesture.
A tap that fans everywhere understood – Push for Prizes.
200+ AV created, giving away a tonne of prizes and building a community rooted in engagement and emotion.
Every asset tailored to each club’s culture, colours and rights, unified by a bold modular design system.
Additional executions included archive edits, combining influencer and club supplied content, expanding the narrative around the campaign.
Sticker packs and player gestures resulted in a system of playful, flexible, short-form CTA content.
